One of my very first clients was a start-up brand for Irish water called Irish Clover. The client was looking to have a presentation made for a business start-up proposal. For this task I co-worked with Darja Gubeko, a fellow student from my course that partook in the role of a main illustrator as well as composer.
Our intial plan of action was to break down the physical brand and their product as well as visualise the brand values present within. The client was happy to provide us with a multitude of visuals and feedback for this task.
A big selling point of the brand was aimed at the cultural significance of Ireland and the fact that all water brands currently present in Ireland are owned by British companies. we had to incenuate this value in the presentation by amean of illustratory visuals and one line sentences that are meant to grab the consumers attention.
After our client approved of this work he had another request, he wanted us to create mock up ads that were set in popular locations within Dublin as well as possible locations of distribution such as restaurants and shops.
In the end the client was very pleased with the output and is continuing to utilise the presentation to this day. Me and my partner are also content with the proccess and result however our only regret accepting extra work without the accountability of the final cost of the project. However I believe that it is a great lesson to learn both in regard of pricing future freelance work, being aware of possible "project creep" and ways to deal with it.
You can find the link to the final product here
